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Forum - View topicNEWS: One Piece Film Red Crosses US$12.7 Million in U.S.
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BigOnAnime
Encyclopedia Editor
 Posts: 1232 Location: Minnesota, USA |
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Absolutely massive drop from last weekend. It fell by 84.5%, and if that holds (the gross is still an estimate, not the actual (estimate is you guess the Sunday drop, actual is after the Sunday numbers come in)), it'll have the 6th biggest second weekend drop of all-time. Dragon Ball Super: Super Hero ranks 25th with its 77.8% drop. Anime has come such a long way, it still blows my mind that it can now be released regularly in theaters in every state and some like regular movies (I remember the dark ages when it would be a dozen theaters in California, New York, and Texas for a few days, and that was about it), but they still remain extremely frontloaded and have zero legs.
https://www.boxofficemojo.com/chart/biggest_second_weekend_gross_drop/?ref_=bo_csw_ac Still wonder if it was a good idea to release it a week before Wakanda Forever. It was always going to be very frontloaded like other anime movies released like regular movies but still. It dropped way harder than anything else for those wondering how the other movies fared against Wakanda Forever, like Black Adam in its 4th weekend held on better than many expected from the tough competition. https://www.boxofficemojo.com/weekend/2022W45/?ref_=bo_hm_rw If you still haven't seen this in a theater, I'd recommend doing so before Thursday night as I can't imagine many theaters will keep it with sales this low and so much coming out soon. Movie theaters are usually required to keep a movie for at least 2 weeks no matter how it does, and those 2 weeks will be up very soon. |
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Primus
 Posts: 2774 Location: Toronto |
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The poor legs are endemic to what these movies are: franchise films with niche appeal. No one who isn't already a One Piece fan is going to turn out for the 15th movie. They rush out to watch opening weekend, but with no crossover appeal, it craters shortly after. The same can be said for pretty much all theatrical continuations of TV shows, though I guess things like Downton Abbey have a wider audience. It'll be interesting to see how more casual-friendly anime features will do with a bigger push.
I have to wonder if the powers that be are happy with how Film Red has done in the United States. Obviously, this represents huge growth for the franchise. Under normal circumstances, that would be a giant success, but this had the largest promotional push I've seen for an anime film that wasn't put out by Disney, Fox, or Warner. TV commercials, a fast food promo, various in-person stunts across NYC (One Piece reportedly had some of the largest presence at NYCC), that college football half-time show, etc. All for a movie that's looking like it might not outgross the second MHA film in the U.S., despite that being released in about half as many theatres with a far, far smaller push. |
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Honeyman
Posts: 135 |
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Its hard to say exactly why that's the case (perhaps there's a larger young audience for MHA that want to see be films from that series in cinemas (some of those fans will get their parents to take them so that'll help the overall box office).
I'm off the same mindset as BigOnAnime where I'm happy that new anime films are receiving general releases in Western cinemas and not just in a handful that may only show the film for three days. It'll become harder to find showings of film Red as I saw it in IMAX yesterday and was the only one in there (good for enjoying the cinematic experience but bad for the film's takings). It felt like a private showing in a way though which was nice. I think the film's distributors/producers would rather the film make an additional $12m than nothing in the US (its not made £1m yet here in the UK but again it contributes to the worldwide box office). We might not receive much respect in general society but there are One Piece fans everywhere who will come out of the woodwork to support their favourite series when a new film is released. This film's box office success guarantees another film which will hopefully make it to the big screen in the next 2-3 years (perhaps we can get something like Stampede but on a grander scale?) |
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BigOnAnime
Encyclopedia Editor
Posts: 1232 Location: Minnesota, USA |
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For what it's worth, this movie was very accessible to people who haven't seen One Piece before, though that likely wasn't in the marketing. About the only thing people would be lost on is if they hadn't seen the first few episodes where you learn about Luffy's relationship with Shanks and the meaning of the straw hat he wears.
The movie theater I work at posted showtimes for the next week, and One Piece is already going to be gone. Rewatched it dubbed on Tuesday while I still could as I knew it likely would leave this week as it was doing single digits in sales all week. |
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Cardcaptor Takato
 Posts: 4881 |
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I think it probably didn't help I read some reports that there weren't many dub screenings of the movie available which I recall was also an issue with the US release of the Jujutsu Kaisen movie. Dubs are still the most popular way of consuming anime in the US and also provide important accessibility needs so you're missing out on a lot of ticket sales if you reduce the number of dub screenings.
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