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NEWS: Toho: Hayao Miyazaki's How Do You Live? Film Will Not Sell Pamphlet on Opening Day




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Trigunblitz



Joined: 11 Jul 2023
Posts: 3
PostPosted: Tue Jul 11, 2023 2:34 pm Reply with quote
How do you torpedo your film?
This is getting pretty ridiculous. I love Miyazaki so much but this appears a massive fumble. Zero marketing. No wider distribution, assuming because they’re not sure how to do it without marketing materials. The movie releases this week, and in the US we have no trailer, marketing material, and no projected date when we can watch it.
Yeesh
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NegativeZero



Joined: 21 Aug 2003
Posts: 94
Location: Melbourne, Australia
PostPosted: Tue Jul 11, 2023 3:00 pm Reply with quote
The way they're going about not marketing this at all and expecting people to just somehow telepathically know the movie is coming out, and expecting to sell tickets based entirely off Miyazaki's name and Ghibli's track record seems either incredibly arrogant, or that they are deliberately trying to scuttle it.
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Themaster20000



Joined: 05 Aug 2014
Posts: 864
PostPosted: Tue Jul 11, 2023 3:13 pm Reply with quote
Can't say I'm expecting it to be good, considering the studio is clearly acting like it has a stinker on it's hands.
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Shaddy_Pl



Joined: 18 Nov 2015
Posts: 38
PostPosted: Tue Jul 11, 2023 3:16 pm Reply with quote
I hope they will show movie on Opening Day
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merr



Joined: 11 Dec 2004
Posts: 475
PostPosted: Tue Jul 11, 2023 3:45 pm Reply with quote
Wasn’t the plan for Ghibli to become a holding company that simply managed the studio’s IP until Miyazaki decided to make one more movie? Pretty sure they do not care about making money. Miyazaki is done after this, so it’s not like they need cash to finance another movie. Maybe this is his (and the company’s) way of ensuring that he doesn’t unretire again.
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meruru



Joined: 16 Jun 2009
Posts: 471
PostPosted: Wed Jul 12, 2023 5:33 pm Reply with quote
merr wrote:
Wasn’t the plan for Ghibli to become a holding company that simply managed the studio’s IP until Miyazaki decided to make one more movie? Pretty sure they do not care about making money. Miyazaki is done after this, so it’s not like they need cash to finance another movie. Maybe this is his (and the company’s) way of ensuring that he doesn’t unretire again.


I assumed Miyazaki was making this decision too, but apparently not. I think it's not a smart idea, but if the movie does succeed despite no marketing, they'll have saved a lot of money.
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liatris



Joined: 28 May 2019
Posts: 57
PostPosted: Wed Jul 12, 2023 7:46 pm Reply with quote
I've heard that Studio Ghibli is already preparing for the next film, so I'd like to believe that there is a prospect of collecting the funds for the time being.
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kgw



Joined: 22 Jul 2004
Posts: 1080
Location: Spain, EU
PostPosted: Thu Jul 13, 2023 6:48 am Reply with quote
I do not watch trailers, so, why does it matters? It's not as if Hayao Miyazaki were a new director; more or less, we all know what to expect.

As for wider distribution, I am old enough to remember when Ghibli's movies were released (if released) in obscure "indie" cinemas, along New Zealander dramas and Hungarian romcoms (no offence). So I am quite this movie will have a release overseas, too.


Last edited by kgw on Thu Jul 13, 2023 7:12 am; edited 1 time in total
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merr



Joined: 11 Dec 2004
Posts: 475
PostPosted: Thu Jul 13, 2023 7:02 am Reply with quote
meruru wrote:
merr wrote:
Wasn’t the plan for Ghibli to become a holding company that simply managed the studio’s IP until Miyazaki decided to make one more movie? Pretty sure they do not care about making money. Miyazaki is done after this, so it’s not like they need cash to finance another movie. Maybe this is his (and the company’s) way of ensuring that he doesn’t unretire again.


I assumed Miyazaki was making this decision too, but apparently not. I think it's not a smart idea, but if the movie does succeed despite no marketing, they'll have saved a lot of money.

Oh, so it’s Suzuki’s way of making sure Miyazaki stays retired!
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ARC-1300



Joined: 06 Feb 2012
Posts: 360
PostPosted: Thu Jul 13, 2023 2:17 pm Reply with quote
wow they really don't want people to know what the hell this film is gonna be huh? lol. I honestly really don't know what to make of it. I don't blame the cynics honestly.

now for my own opinion, given the choice I would absolutely watch this day one, but,USA resident and all haha. Arrogance?? id say he's more than earned it, being in the business for so long.(on and off, but hey, again I think he has earned it ) i may not think everything he has made is a masterpiece ,but damn has he made some fine hits
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Cardcaptor Takato



Joined: 27 Jan 2018
Posts: 4904
PostPosted: Thu Jul 13, 2023 3:03 pm Reply with quote
kgw wrote:
I do not watch trailers, so, why does it matters? It's not as if Hayao Miyazaki were a new director; more or less, we all know what to expect.

As for wider distribution, I am old enough to remember when Ghibli's movies were released (if released) in obscure "indie" cinemas, along New Zealander dramas and Hungarian romcoms (no offence). So I am quite this movie will have a release overseas, too.
The movie will do fine in Japan but how many casual American anime fans even know Miyazaki is making a new movie? At the least they should announce who the voice cast is which surely wouldn't spoil the movie. Rolling Eyes
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ARC-1300



Joined: 06 Feb 2012
Posts: 360
PostPosted: Fri Jul 14, 2023 12:01 pm Reply with quote
Cardcaptor Takato wrote:
kgw wrote:
I do not watch trailers, so, why does it matters? It's not as if Hayao Miyazaki were a new director; more or less, we all know what to expect.

As for wider distribution, I am old enough to remember when Ghibli's movies were released (if released) in obscure "indie" cinemas, along New Zealander dramas and Hungarian romcoms (no offence). So I am quite this movie will have a release overseas, too.
The movie will do fine in Japan but how many casual American anime fans even know Miyazaki is making a new movie? At the least they should announce who the voice cast is which surely wouldn't spoil the movie. Rolling Eyes

i highly doubt that GKids (presumably who will release the film) would go with the same strategy. and doubt its gonna be released simultaneously for spoilers and what not.

at this point you know if you know. you know Miyazaki and his films and pedigree or you don't. as someone who does,i view it as an event.
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